Ananda Seniors

Marketing & Digital Launch Plan for Senior Living Community 
“Graceful Living. Trusted Care.”

Project Vision 

  • A holistic, secure, and vibrant senior living community.
  • Combining healthcare, leisure, and social well-being.
  • Target: Independent seniors (aged 55+), NRI families, retirees.

Positioning Strategy

Unique Selling Proposition: "Care with Dignity. Community with Purpose."

Price positioning: Mid-premium to premium.

Location Advantage: Highlight hospital proximity, pollution-free zones.

Target Market Segmentation

Urban Retirees

NRI Families

Empty Nesters
(50–65 years)

Post-retirement govt/private sector employees

Brand Identity & Communication

Name/Identity Suggestion: "Ananda Seniors by Grofact
Brand Pillars: Safety, Community, Wellness, Simplicity
Language Tone: Empathetic, Trustworthy, Mature

Project Launch Plan

Step1

Pre-launch (0–3 months): Awareness, demand generation, lead database

Step 2

Soft-launch (4–6 months): Site visits, experience zone, booking opening

Step 3

Launch (7–12 months): Full rollout, testimonials, community building

Marketing Funnel Strategy

Awareness → Consideration → Decision → Nurture
Use of CRM to track journey from enquiry to booking

Content Marketing Strategy

Life after 60" blog series

Video stories from real seniors

Podcasts on retirement planning, community health

Marketing Funnel Strategy

SEO-optimized microsite powered by Grofact.net
Geo-targeted landing pages
ADA accessibility, mobile-first design

Digital Paid Campaign Plan

Facebook/Instagram ads

Google SEM

YouTube ads: Long-form interviews + short explainers

NRI Marketing Plan

Campaigns in UAE, Singapore, UK, US
Language localization
NRI webinars + virtual walk-throughs

Influencer & Partner Strategy

Tie-up with doctors, geriatric experts

Collaborations with hospitals

Resident brand ambassadors

Traditional Marketing Plan

Senior citizen events
Print in The Hindu, TOI
Radio ads + auto-rickshaw branding

CRM & Lead Nurture Setup (Grofact.net)

CRM Funnel with automation

Lead score matrix

WhatsApp drip campaigns

Community Building & Retention

Pre-possession groups

Community manager onboarding

Webinars, talent shows, social clubs

Team & Partner Structure

Sales Team: Senior-focused consultants

Grofact: Digital, CRM, Automation

Facility Partner: Nursing, F&B, Security

Success Metrics & KPIs

enquiries in 6 months
0 +
site visits/month
0 +
confirmed bookings by Phase 1
0 +

Next Steps & Conclusion

Step1

Align launch calendar

Step 2

Finalize brand name, microsite

Step 3

Begin first phase of integrated marketing rollout

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